Case study Comfi Group Denmark When due diligence and good business acumen become crucial Interview with CEO and owner, Jesper Witte 25 Azets SME Barometer Report Summer 2021 For Comfi Group Denmark, cash management became a crucial factor during the Covid crisis. As for many other Danish and European SMEs, recent years have been a roller coaster ride for Danish SME Comfi Group Denmark, which sells and leases, both short and long-term, machines and products for professional production of soft ice cream, slushies, popcorn, etc. As part of the company’s growth strategy, a new large warehouse and production building was started back in 2019. In connection with this, Comfi took out a significant loan in the form of a bridging loan – Repayment is now a key priority for the business as we catch up with production from a lengthy stand still period. Comfi’s products are closely linked to parties, larger gatherings and the like, which is why the company’s turnover fell almost to zero overnight. Comfi received compensation from the Danish government in two increments, but the main reason why the company survived the crisis was due to good cash management. Moreover, that very muchbenefitted the company duringthe Covid crisis. It may be a bit old-fashioned, but it has always been important for me to have good control of liquidity and keep our reserves in order. Contents Contents Contents Contents download report download report Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets