Case study Comfi Group Denmark When due diligence and good business acumen become crucial Interview with CEO and owner, Jesper Witte 26 Azets SME Barometer Report Summer 2021 We can clearly feel see that the Danes have a pent-up need for partying and spending time with each other. When this ‘bulge of deprivation’ has subsided, our turnover will return to a more natural level. Today, prospects are positive and we are profitable again. Since Denmark opened up society at the end of May, revenue has been gaining momentum at Comfi. There is no longer as much gloom to be found, only optimism and joy and that makes it possible to enjoy a cold slushy in good company once again! About Azets SME Barometer CEO Jesper Witte praises Azets’ initiative with the SME Barometer and generally likes this type of survey, as it gives him an opportunity to reflect on his business and the decisions made. If he is to point to one message he wants Azets to convey on behalf of SMEs; it has to be that legislators must make an effort to listen openly and constructively to the various trade and industry organizations when it comes to adjusting existing or preparing new legislation. “It is important that we, who are affected by the legislation in our daily lives, have a seat at the table when decisions are made.” Contents Contents Contents Contents download report download report Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets Foreword Summary of findings About the study Key findings Economic outlook Business outlook UK levelling up Opportunities and threats Priorities ahead Investment and borrowing Government support International trade and Brexit Personal impact About Azets